Drowning in mail...

Christmas is very busy!!! At the moment we're also running our special catalogue offer and we're way behind. We expected about 300 enquiries but we've had over 1000!!! We've been busy making more necklaces to keep up with the demand.

This photo is of Bianca (our fabulous sales and marketing assistant) with some of the orders in the background. The girls have been helping us sticker and fold and so I madly hope that people understand if their piece of paper isn't exactly symmetrical as it's the best a 5 year old can do - and I'm so proud of the girls for helping Mummy's business.

The whole reason La Bella exists is for them and so I can spend time at home with them.

Fashionistas

We had our first shoot with yummy mummys today.

In the past we've focussed on photos with children and the jewellery to get across the tug proof aspect, but this time Kylie (not La Bella Kylie) and Jenny (both beautiful mums of 2 kiddies under 4) modelled for us and we were really impressed!! Both girls were from FitMums and virtually volunteered for us!

Aren't they awesome???

Here are some behind the scenes photos taken from Kylie's i-phone.

New designs coming...

We've been designing and testing new necklaces and rings and we're set to photograph them this Thursday - we'll then release them to market!!

It's been an interesting process and we've changed over from cotton cord on a lot of designs to china cord (silkier, more flexible cord) as the necklaces hang so much more beautifully on this.


We've had two mums volunteeer to be models for the photo shoot and as per our usual flexible practices, we'll be providing babysitting services while they model. We've never done a shoot with real live model mums so we're excited and I think they are too!

We've also been busy with our free necklace offer (see www.labellaonline.com homepage) which we've put together as we find that when people buy our products they tend to become multiple repeat customers - they end up loving our designs. One lady put in her ninth order in the space of 12 months last week!

The offer is a way that we can attract new people and thank them upfront as we trust they will become repeat customers. It's a risk but one we're happy to take.