Monday, November 8, 2010

New designs coming...

We've been designing and testing new necklaces and rings and we're set to photograph them this Thursday - we'll then release them to market!!

It's been an interesting process and we've changed over from cotton cord on a lot of designs to china cord (silkier, more flexible cord) as the necklaces hang so much more beautifully on this.


We've had two mums volunteeer to be models for the photo shoot and as per our usual flexible practices, we'll be providing babysitting services while they model. We've never done a shoot with real live model mums so we're excited and I think they are too!

We've also been busy with our free necklace offer (see www.labellaonline.com homepage) which we've put together as we find that when people buy our products they tend to become multiple repeat customers - they end up loving our designs. One lady put in her ninth order in the space of 12 months last week!

The offer is a way that we can attract new people and thank them upfront as we trust they will become repeat customers. It's a risk but one we're happy to take.

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