Kylie teaches brand building at the University of Canberra for 2 hours a week and this week we realised that we hadn't articulated our brand personality. Essentially that means if someone thinks of us as a person - what type of person are we?
We had a bit of a brainstorm yesterday and came up with these traits:
Practical
Supportive
Beautiful
Trustworthy
Of course we're also affordable, reliable, approachable, strong, durable, happy, caring etc etc, but it's really hard to pin it down and it felt a bit arrogant to say we were beautiful. I mean of course our jewellery is beautiful.
It's designed so that when you get in a lift, or buy a coffee at the local cafe strangers will love your jewellery piece so much they'll comment on it, as well as it being safe around baby and strong etc. There's nothing nicer than when a customer tells us how much good feedback they're getting from being out and about with a La Bella 'piece' on!
What else is happening? Our very first print catalogue is being printed this week and our new Sales and Marketing Assistant, Bianca, starts with us on Monday. We've kicked off a 'bead off' competition between 3 customers to see who can design one of our Summer necklaces which is pretty exciting for everyone.
We're national finalists this week for the Australian Marketing Institute Awards and we've got a colleague in Melbourne, James from Cre8ve, picking it up for us if we just so happen to win it....
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